Carolina Laudon gives us an inside look into the world of typeface design, elevating your brand from a simple font to defining personalized characters.
Kul geometriskt typsnitt
Ny logo och varumärkesprofil för American Express av Pentagram.
Källa: Into the Blue
Retail displays, packaged goods, financial reports and apps all present readers with a dizzying array of data. Here are a few ways to make quick work of their long lists, tiny annotations, and mighty stacks of numbers.
Bra läsning om skärmtypografi (naturligtvis med en puff om deras typsnitt också) Läs mer »
A simple resource for finding and trying variable fonts
Källa: Variable Fonts
Intressant projekt med att ta fram ett typsnitt för synskadade men fullt läsbart för oss som inte kan braille.
”Currently, we rarely see braille implemented in the public space since
it takes additional space andsighted people consider it not important.
Braille Neue addresses this issue by making braille easy to use for sighted people. Braille Neue is a universal typeface that combines braille with existing characters. This typeface communicates to both the sighted and blind people in the same space.”
Källa: Braille Neue
In this excerpt from his book, London’s Kerning, Glenn Fleishman examines the two typefaces that have grown to define London’s image.
Netflix has unveiled a new custom typeface to be used across the streaming platform’s brand identity, developed by the in-house design team in partnership with foundry Dalton Maag. According to Netflix brand design lead Noah Nathan, the move away from Gotham and to creating a bespoke font was driven by escalating costs and the ability to make the identity more “ownable”.
Ett projekt i vardande. Intressant projekt som låter dig hålla i en typsnitts-server för att distribuera typsnitt till prenumeranter.
Mjukvaran är gratis.
Skaparen själv tar upp några fall:
”A font publisher who operates their own online shop (could be a self-publishing foundry or a reseller of several foundries) wants to make all of their end user’s purchases available for the end users to easily download and install.”
”Type shops that engage in corporate branding exercises often find themselves in the situation that they have to send out regular updates of their fonts to work groups within their client’s branding companies, whose designers are already working on designs with fonts that are still being developed.”
”A scenario for a free font website would be to offer one subscription for each typeface that they are offering.”
Ladda ner: Type World app
In close collaboration with Nippon Design Center of Japan, we designed a sound sensitive typeface for Chinese audio tech company Goertek. Based on surrounding sounds, it changes appearance by vibrating in different frequencies and wave types.
The dynamic typeface is created for use on digital signage and wayfinding throughout Goertek’s groundbreaking R&D hub in Qingdao, China.