Two typography designers talk about what it takes to create a font for Google.
Written By: Jill Blackmore Evans
This article originally appeared on Format Magazine and was republished with permission.The new, updated Google Fonts is a treasure trove of open source, totally free-to-use typefaces. From classic to creative, the new font selection supports over 135 languages, and is set up to let typography buffs easily discover new fonts by browsing through style categories like Serif or Handwriting.Who are the designers behind Google’s favorite typefaces? We spoke to two of them to find out what it takes to design a font for Google.
The way we read has changed dramatically in the past few decades. Our default method is no longer to read ink on paper but digital type on screens of all sizes – from handheld phones and tablets to large-scale billboards. Most of us now consume information at a glance: a brief look at a text message, a pop-up notification on your desktop, the screen of your smartwatch or the Sat Nav in your car. We often read on the move and in visually noisier environments than ever before.
There is a great deal of research into legibility – how fonts and typography styles affect our ability to consume information – but much of it dates back to a time when the predominant form of reading was in print or at a desk. A new research consortium founded by MIT’s AgeLab, Google and Monotype, however, is hoping to investigate how we read in ‘glance-based’ environments: in particular, on digital screens, HUD displays and in VR and AR environments.
Läs hela artikeln: Monotype, Google and MIT’s AgeLab team up to research legibility
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Google and Monotype have launched Noto, an open-source typeface family that encompasses every written language in the world, living and dead. It is one of the largest typographic projects ever undertaken and the result of five years collaborative work.