An introduction to Variable Fonts for designers and brand experts and owners
Words have power, and typography is their voice
For centuries, type has been how we ‘hear’ what we read. It’s also generally understood that typefaces and typography are a core element of branding, of expression, of vocal range. Great typography influences understanding, mood, and meaning in countless ways and is an essential part of design…
We may still be at the dawn of this new era, but it’s future is certainly bright
Scott Kellum, developer and designer, talks about using modular scales when setting type and why he is excited about the arrival of variable fonts for the web.
Scott Kellum is a front-end developer and the designer behind modularscales.com — a guide to using modular scales to set type on the web. In this interview we discuss how to think about proportion and end on why Scott thinks the future of type lies in variable fonts. …
The tools we design with have a unique effect on the way we work, constraining and empowering us while we explore, examine and create. Variable fonts give us a new, wide open typographic space with which to work. Instead of prescribing value to individual UI elements in a vacuum, we should take a hybrid and calculated approach to variable font interfaces. How do we structure our design tools to adapt to the new advantages variable fonts provide us with?