2 Go (“To go”) Packaging for Pei’s Place

Contributed by Stephen Coles

Source: http://da.aiga.org. AIGA Design Archives. License: All Rights Reserved.

“Located in the sky lobby on the 11th floor of the Centrust Miami Tower, Pei’s Place cafeteria was named after the building’s architect I.M. Pei. The logo was created under the art direction of designer Michael Bierut, while working at Vignelli Associates in the late 1980s. The logo uses two different typefaces; ITC Didi and ITC Avant Garde Gothic. The colors that are used represent the stop, yield, and go of a traffic light.” — Flora Qiangwei Zhu

Source: http://activatingthearchive.rit.edu. License: All Rights Reserved.

Source: http://activatingthearchive.rit.edu. License: All Rights Reserved.

Source: http://activatingthearchive.rit.edu. License: All Rights Reserved.


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SD26

Contributed by Stephen Coles

Source: http://vignellidesign.tumblr.com. License: All Rights Reserved.

A bold homepage design for a New York restaurant that was also designed by Leila and Massimo Vignelli. Unfortunately, the design really falls apart as you enter the site. Perhaps not the Vignellis’ fault, but rather that of the current caretakers.

The logo is set in ITC Didi, a Carnase/Lubalin design that was frequently used by Vignelli despite not being one of his oft-quoted five or six “allowed” typefaces.


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