From Cliché to Archetype, 1970 first edition

Contributed by Nick Sherman

Source: http://www.ebay.com. License: All Rights Reserved.



Hal Siegel’s jacket design for the first edition of Marshall McLuhan’s From Cliché to Archetype is an acute typographic interpretation of the book’s themes. With a progressive change in type styles, characters, spacing, and color, presents a literal transition from cliché to archetype.

Source: http://www.ebay.com. License: All Rights Reserved.

Source: http://www.ebay.com. License: All Rights Reserved.

Source: http://www.ebay.com. License: All Rights Reserved.

Source: http://www.ebay.com. License: All Rights Reserved.

Source: http://www.abebooks.com. License: All Rights Reserved.


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