From Cliché to Archetype, 2011 Ginko Press edition

Contributed by Nick Sherman

Source: License: All Rights Reserved.

This 2011 reprint of Marshall McLuhan’s From Cliché to Archetype, desiged by Anne Burdick, features Arbor, printed on a transparent jacket and wrapped around Torque and yellowness.

From the book’s printer, Asia Pacific Offset:

The case also has the title dembossed deeply on the front cover which lines up with the title that is silkscreened on the durable acetate jacket.

See also: the typographic design for the book’s first edition.

Source: License: All Rights Reserved.

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