Xalinat packaging

Contributed by Indra Kupferschmid

Source: http://www.factumdesign.com. License: All Rights Reserved.

From the Factum Design website:

“We were asked to design the package for Xalinat – a medicine used in Alzheimer treatment seen as an improvement at the level of the life activity and consists in the posibility to enjoy life almost like before the ill started.

Our aim was to create a distinct packaging in terms of visibility and memorability with high personality and less significance (interpretation), that gives to the viewer (patient or doctor) an optimistic feeling of better. The visual translates the meaning of life as ‘vibrations’ – a colourful stripe. Also, the stripe plays an optical role: it attracts attention upon it and enhances the package visibility on the shelf in order to be rapidly identified. The large white surface of the packaging highlights the kind of this medicine: reliable, honest, and based on its purpose. For the name of the medicine we chose the Meran typeface from Our Type.”


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Mergenthaler Linotype ad for Antique Olive

Contributed by Stephen Coles

Source: http://uandlc.com. License: All Rights Reserved.

Found in U&lc Vol. 2, No. 4, 1975. Some good-and-corny copywriting from Mergenthaler:

The best thing to happen to an olive since the martini.

Antique Olive Roman, Italic, Bold Roman, Black Roman, Light Roman and Compact Roman. Which is a lot of Romans for a French face.

Though the round shapes can look like olives, that’s not how this face got its name. It was made for Fonderie Olive in Marseilles. “Antique” was the French term for sans-serif, not “old”.


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Your favorite fl ligature font?

I’m thinking of making a business trademark image, and the most important word (”flow”) will start with ”fl”. What fonts do you think have the best ”fl” ligatures? I know this is a pretty broad question, but I figured it wouldn’t hurt to ask. (If anything, you could just suggest your favorite fonts that has the ”fl” ligature.)

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