From Cliché to Archetype, 2011 Ginko Press edition

Contributed by Nick Sherman

Source: http://www.gingkopress.com. License: All Rights Reserved.

This 2011 reprint of Marshall McLuhan’s From Cliché to Archetype, desiged by Anne Burdick, features Arbor, printed on a transparent jacket and wrapped around Torque and yellowness.

From the book’s printer, Asia Pacific Offset:

The case also has the title dembossed deeply on the front cover which lines up with the title that is silkscreened on the durable acetate jacket.

See also: the typographic design for the book’s first edition.

Source: http://www.asiapacificoffset.com. License: All Rights Reserved.


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From Cliché to Archetype, 1970 first edition

Contributed by Nick Sherman

Source: http://www.ebay.com. License: All Rights Reserved.



Hal Siegel’s jacket design for the first edition of Marshall McLuhan’s From Cliché to Archetype is an acute typographic interpretation of the book’s themes. With a progressive change in type styles, characters, spacing, and color, presents a literal transition from cliché to archetype.

Source: http://www.ebay.com. License: All Rights Reserved.

Source: http://www.ebay.com. License: All Rights Reserved.

Source: http://www.ebay.com. License: All Rights Reserved.

Source: http://www.ebay.com. License: All Rights Reserved.

Source: http://www.abebooks.com. License: All Rights Reserved.


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Realtime Voyeur by Raz Ohara

Contributed by Florian Hardwig

Florian Hardwig. License: Creative Commons Attribution.

There are at least two fine things about Raz Ohara’s debut album Realtime Voyeur from 1999: One is the fetching cover version of the Pixies song Where is my Mind. The other one is Gneisenauette, used prominently for the album art.

The whimsical angular script by Latvian designer Gustavs A. Grinbergs comes in four weights and has numerous alternates. Jan Middendorp supposes that its most peculiar name is derived from Gneisenaustraße, a street and subway station in Berlin-Kreuzberg.

The accompanying contemporary monospaced is — the then freshly released — FF Typestar OCR.

Florian Hardwig. License: Creative Commons Attribution.

Florian Hardwig. License: Creative Commons Attribution.

Florian Hardwig. License: Creative Commons Attribution.

Florian Hardwig. License: Creative Commons Attribution.


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Realtime Voyeur by Raz Ohara

Contributed by Florian Hardwig

Florian Hardwig. License: Creative Commons Attribution.

There are at least two fine things about Raz Ohara’s debut album Realtime Voyeur from 1999: One is the fetching cover version of the Pixies song Where is my Mind. The other one is Gneisenauette, used prominently for the album art.

The whimsical angular script by Latvian designer Gustavs A. Grinbergs comes in four weights and has numerous alternates. Jan Middendorp supposes that its most peculiar name is derived from Gneisenaustraße, a street and subway station in Berlin-Kreuzberg.

The accompanying contemporary monospaced is — the then freshly released — FF Typestar OCR.

Florian Hardwig. License: Creative Commons Attribution.

Florian Hardwig. License: Creative Commons Attribution.

Florian Hardwig. License: Creative Commons Attribution.

Florian Hardwig. License: Creative Commons Attribution.


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