Författare: Nyhetsuppläsaren STG

La Effe TV Branding

Contributed by Nerdo

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Feltrinelli is an eclectic, multifaceted, plural, versatile way of thinking.

As one of the biggest editorial houses in Italy, the group wanted to offer to its audience a way to make use of television contents through a different perspective. A perspective that leaves space to critical thinking and wants to encourage personal opinion by treating current issues.

Our work had to reflect the spirit of the company, which traditionally has a publishing background, in a new way. We took inspiration from the print graphic treatments to create an appropriate brand.

That’s why we chose to use serif and sans-serif typefaces such as Trade Gothic Bold Condensed and Utopia Regular, in a very large body, together with a color treatment on footage in a way that could represent the origins of the group but at the same time away from the vintage feeling.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Source: http://www.nerdo.tv. © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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AOK Plus

Contributed by prayerslayer

Source: https://www.aokplus-online.de. AOK Plus. License: All Rights Reserved.

AOK Plus is a medicare company in East Germany (Saxony and Thuringia). FF Dax is heavily used in their brochures and flyers, less on their website.

Source: https://www.aokplus-online.de. AOK Plus. License: All Rights Reserved.

Source: https://www.aokplus-online.de. AOK Plus. License: All Rights Reserved.

Source: https://www.aokplus-online.de. AOK Plus. License: All Rights Reserved.

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Kent – das Rasierwasser des gepflegten Herrn

Photo by Florian Hardwig on Flickr.

Source: http://www.flickr.com. Uploaded to Flickr by Florian Hardwig and tagged with “symphonie”, “steilefutura” and “futurablack”. License: All Rights Reserved.


Das Rasierwasser des gepflegten Herrn bereitet Ihnen jeden Morgen köstliche Erfrischung
[“The aftershave of the cultivated gentleman provides delicious refreshment each morning”]

“Serving suggestion” by the Bauersche Gießerei, pairing yellow caps from Futura Black (Paul Renner, 1929) with Steile Futura (1952–57, started in c.1939 as Normal-Grotesk) and, as finishing touch, an initial from Symphonie (Imre Reiner, 1938, also known as Stradivarius).

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Das Rössli wandert hiking book

Contributed by Luzi Type

Source: http://luzi.gantenbe.in. Luzi Gantenbein. License: All Rights Reserved.

Hiking book for guests of the Hotel Restaurant Rössli in Bad Ragaz, Switzerland

Source: http://luzi.gantenbe.in. Luzi Gantenbein. License: All Rights Reserved.

Source: http://luzi.gantenbe.in. Photo: Luzi Type. Luzi Gantenbein. License: All Rights Reserved. Artwork by Luzi Type.

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