Indie checklist:
- ✓ Totes vintage look
- ✓ Fetishized shadows that feel hand-painted
- ✓ Fair trade ligatures
- ✓ Made with dead stock ink
- ✓ You’ve probably never heard of it
- ✓ Gluten-free
- ✓ Reads so much better on vinyl
- ✓ Casual unisex capitals
- ✓ Pairs well with a barrel-aged Negroni
- ✓ Cray cray brush strokes
- ✓ Kerned perfectly for setting “Lana Del Rey”
- ✓ Artisanal cap height
- ✓ Decorative ligatures, cuz YOLO
- ✓ All up in your Insta
- ✓ OpenType option for skinny descenders
- ✓ Comes with a hemp co-op bag
- ✓ Whatevs
These really are all the reasons I love Indie — it’s an unabashedly hipster script that has a lively energy and solid roots. The OpenType features help the family come to life through combining alternate forms, ligatures, modulating repeating letters, and automating beginning and ending strokes. It’s a fun typeface to play with that strikes a great balance between having control and not taking itself too seriously.
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