The Futures of Typography

Typesetting on the web has evolved from a quirky afterthought into an invaluable practice. Within a span of twenty years complex interfaces that adapt to their environment, as well as an overwhelming number of typefaces, have bloomed all around us. Likewise, using animations and transitions or balancing display text in conjunction with powerful OpenType features became not only possible but expected. So where do we go from here? What are the skills we need to contribute to the future of typography? And what do two ghostly figures from the 15th century have to do with that future?

What is the future of web typography?

Källa: The Futures of Typography

The Opportunity in Typography for Conversions – With Proof – Search Engine Journal

I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your users. By using the right typeface choices and styles, you can enhance the character of your site and set a tone of voice that reinforces what your words say and influences how your words are perceived. Since you really only have a few web design tools in your toolbox (words, images, colors, and composition), you shou…

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Calibri is the new Comic Sans | Medium

Stop using it.

Calibri, although created in 2004, was first unleashed on the unknowing public in 2007 when it replaced Times New Roman as the default font on Microsoft Word. Bizarrely preset to 11-point and 1.15 line-spacing, this font was a statement against every convention TNR had represented, and it embodied the ultra-modern tech world that emerged from the beige 50-lb monitors of the late ’90s. …

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Annie Atkins: Graphics and Typography for Film – CreativePro.com

Annie Atkins has what many designers would consider a dream job – she creates graphics and typography for film. This not only includes movie posters, but any props and set pieces required for a period film such as signage, letters and invitations, and currency. Her work has included prison escape maps and telegrams to help create Wes Anderson’s fictional State of Zubrowka in his stunningly visualized film, The Grand Budapest Hotel, as well as neon shop-front signs and fake passports for Spielberg’s Cold War spy thriller, Bridge of Spies. Poster from The Grand Budapest Hotel Bridge of Spies Bridge of Spies Bridge of Spies With degrees in Visual Communication and Film Production, this Dublin-based designer cut her teeth in filmmaking when she joined the crew of the Emmy-winning series The Tudors. She loved working on a historical drama and began to specialize in the reproduction of antique graphic design for the screen, creating stained glass, scrolls, telegrams, vintage cigarette packaging, book covers, signage, and calligraphic documents for all kinds of period filmmaking. The Tudors Typography and lettering play a huge part in the creation of many of these props. Historic replication requires a lot of research to emulate the […]

Källa: Annie Atkins: Graphics and Typography for Film – CreativePro.com