A recent study by Virginia Tech professors Katherine Haenschen and Daniel J. Tamul indicate that people make assumptions about candidates based on the typefaces they use. The study asked 987 people to rate varying typefaces as conservative or liberal in a series of two experiments and found that people do “perceive typefaces, type families, and typestyles to have ideological qualities.”
Läs mer: Typefaces can be conservative or liberal. But there’s a lot more to it
