Kerning measures the space between two different letters. A kerning mistake could make a word difficult to read, and might affect how natural the text looks. From this definition alone, you can probably understand what a huge role kerning can play. Sadly, a lot of designers fail to see this impact and end up making kerning mistakes that can cost them projects and clients. Some rely on what their software dictates, while some focus too much on the images surrounding the text.
To make sure that you avoid having all these kerning mistakes, here are a few tips that will surely help you out.