Why are tech companies making custom typefaces?

More than graphic design, typography is an expression of technology, precision and good order. Typography is no longer concerned with meeting the lofty and difficult demands of art but with satisfying, formally and functionally, the everyday requirements of a craft.
― Emil Ruder

Källa: Why are tech companies making custom typefaces?

Font of all knowledge? Researchers develop typeface they say can boost memory |The Guardian

Australian researchers say they have developed a new tool that could help students cramming for exams – a font that helps the reader remember information.

Melbourne-based RMIT University’s behavioural business lab and design school teamed up to create “Sans Forgetica”, which they say uses psychological and design theories to aid memory retention.

About 400 university students have been involved in a study that found a small increase in the amount participants remembered – 57% of text written in Sans Forgetica compared with 50% in a plain Arial.

Läs mer: Font of all knowledge? Researchers develop typeface they say can boost memory | Art and design | The Guardian